ADSTONE.net, The True Story
This is an outline in progress..............last updated 6/24/05
Introduction
This is a story I don't want to write. I am a writer, but a story
teller. Reality is a thing I deal with as a person. I write from my
spirit. This story is of a thing that broke my spirit. A
situation which drained all my time and energy and foiled all my
dreams. Mark Twain advised to write about what you know. This is that
single work.
Outline:
1) Who I was in 1992.
A) The divorced but single now 4 years and getting back to career
and life.
B) Mention my life's past. Carefully execute this. Focus on the
family business, I'll need to reflect and employ
situations from that.
Explain yourself so that - even I - have an understanding of
who and what I was in 1992. Inform the reader of what
Adstone is. Make clear indication of what and where it was in
1992. Introduce permanent players like Mike, Jim, Doreen,
James, Lou, etc. Make clear the different faces I wore and
worlds I dwelled in. revisit the early Net.
C) Color me as altruistic and that pie in the sky guy. Bring it early
on my love of communication through writing and art.
D) After setting the stage, walk the reader into the Florist.
2) The Internet comes to town.
A) Begin the story here. Paint that beautiful life I had the year
before I meet LightPath. Make this image as cozy and as clear
as I remember it. Simply tell the very romantic story of
Doreen and I. How we created and built Ye Olde Friendly Flower
Shoppe. How sweet my business set up was. How I decided to
expand my design business into a studio named Adstone Designs.
B) Early Adstone. The building of the studio. The robbing
of employees from Doreen for extra hands. Introduce to the
reader here the use of the old Major BBS. Bring it to the
book as the 'be-all-to-get-all' wonder that I thought it was. And
how it succeeded perfectly. Introduce Darren, James and Mark
and Lil' Lou. Have a good time with all that. Then I'll bring
the reader along with me as I discover that the Internet is in
the public domain and LightPath is right up the street.
C) The reader should, by now, have a good sense as what I would do
and how I would handle it. So less explaining and carry the
text with the step by steps facts. The shopping around
for a T1 and Net access. The reorganizing of the florists, the
pushing of Jim to handle all the outside work. The ignoring of
the love Doreen and I shared in order to bring in the wire.
3) Building the domain.
A) Although the reader should had enjoyed the background story about
early Cyberspace, this is where their ears will turn up. This
was when RIP and ANSI were king and HTML was right on the door
step. I'll display my utter love for designing in ANSI
and then in Hyper Media; how I advanced HM, and finally the
entrance to HTML and the WWW. Which we hated. We employed
first. We thought would go the way of the CB radio.
"People who watch TV are not the people who use
computers." remember that - smart ass?
B) Always reflect on family matters.
C) Recount the week I spent on Montauk, locked up in a room at Sun N
Sound and building that GIANT! domain adstone.com. I don't know
how I'm going to convey what exactly that was like, but if I do
it right, this can be recalled throughout the book - oh, gosh,
yes, all that work! Might want to use it as Steven Wright did
with the: 'And the harmonica sounded awesome!'
D) Do not loose sight of how well all my businesses were doing and
how they funded Adstone.
E) End this with the purchase of the domain name from Network
Solutions through Data Exchange. Save the saucy stuff about DX for
a little later.
4) The first of it's kind. The big time.
A) Bring the story into high gear now. Tell the story of riding four
waves of success: florist, stone cutting, design
studio aand Internet.
B) The realization that people were discovering the Net and wanting
to pay me to piggy back to it. Explain how I met and saved Kathy's
life thus starting the first public access to the Net on Long
Island. While still keeping the image of Adstone as
a domain designed for the death care industry. Don't give
any indication that this was my biggest mistake. I did not
think it then nor did anyone involved find it a misfit. How
could we? We were the creators of the "Internet", it
is what we made it.
C) AOL and LInet and LifeStyles and how I turned now fully toward
making Adstone formidable.
D)
Close this with my dissatisfaction of how Adstone as a portal was
doing and how I blundered with Sam and Lori. How I walked right
into a trap and became a online pornographer.
Copyrighted 2005, Joe Auricchio